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By Aaron Smith and Monica Anderson Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships. Here are five facts about online dating: When we first studied online dating habits in , most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating — and attitudes toward online dating have grown progressively more positive. Online dating use among to year-olds has also risen substantially since the last Pew Research Center survey on the topic.

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Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college. Of course, only a portion of the population is in the market for a relationship at any given time. Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner. Focus on dating sites: This does not include users of mobile dating apps, which will be discussed in the next section of the report.

The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites. As we did in our previous study, we presented online dating site users with an open-ended follow-up question asking which particular dating site s they have used. In particular, many services now offer cell phone apps that allow users to update their profile, search the profiles of others, and find potential dates in their area using their mobile phone.

Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid s through mid s. Older adults use online dating sites in at least modest numbers, but dating app usage is effectively non-existent for people in their mid-forties and beyond. The median ages for online dating site users and dating app users are illustrative in highlighting the age differences between each group.

The typical median online dating site user is 38 years old, while the typical median dating app user is 29 years old—nearly a decade younger.